At the inception of the FlexDog project, I was entrusted with crafting a holistic digital product experience catering to the realm of cutting-edge fashion, all while fostering a vibrant community of kindred spirits who relish the finest offerings.
In tandem with the product design, I embarked on the journey of conceptualizing a brand identity that emanates audacity and “flex”, complemented by the illustration of a dog. This canine emblem serves as an enchanting supplementary element within the logo, presenting boundless opportunities for imaginative applications spanning animations and supplementary static illustrations.
Flexdog
Art Direction, Branding & Identity, UX & UI Design
2021
Founder Peter Hajduček
CEO Jakub Mandát
Project Management Petr Fišer
