The concept of this project is based on the relationship between the message, place, and object. The depicted motifs are copies of messages that can be found within the premises of The Academy of Arts, Architecture, and Design in Prague (UMPRUM). These messages were subsequently extracted from their original context and placed onto an object, namely a sweater. The sweater was then presented at both the Mercedes-Benz Prague Fashion Week 2020 and the Czech Design Week 2020. The intended audience for these messages primarily consists of students, yet they now find themselves showcased on the catwalk of a fashion show and exposed within a design exhibition, capturing the attention of all attendees.

Bad Kids
Fashion Design, Graphic Design

文化ファッション大学院大学 BFGU Future Generation - Redefining ↗

Mercedes-Benz Prague Fashion Week UMPRUM: Ateliér Designu Oděvu a Obuvi FW20-SS21 ↗

Fashion Designer Jaroslav Vích
Photography Iurii Ladutko