In honor of Footshop's 10 years anniversary, I have taken charge of the creative direction for one of their campaigns, aiming to infuse it with an unparalleled artistic vision. Inspired by the notion of a celebratory dinner, I have set up a theme centered around this idea and let artists customize chairs accordingly. The goal is to reimagine these chairs according to the artists' unique perspectives. Will they embody a formal ambiance, exude a casual charm, or perhaps venture into uncharted design territory?
In addition to overseeing the creative direction, I have also conceptualized several visual elements. Among them is the incorporation of a "10 years" motif strategically woven throughout various formats. Furthermore, I have developed a captivating graphical pattern to be showcased in Footshop's stores, as well as within the exquisite Footshop meets Reebok collection.
Footshop 10 years campaign
Art Direction, Branding & Identity, Consultancy
Founder Peter Hajduček
Artists Ondrash&Kasparek, Martin Lukáč, kseleqoqynqyshy, sa6ettu, Daniel Labrosse, Flavien seng flavor, Johanna Walderdorff, Edyta Grzyb, cacaorocks, Roel Van der Lind
Photographer Tomáš Třeštík
Production Johanna Kučerová, Tereza Dostálová
Styling Johanna Kučerová
Make-up Veronika Marková
Models Boyana, Peter Kovkou Kovac, Soňa Štefanková, Brook Tran, Barbora, Honza Nosek