Footshop 10 years

On the occasion of Footshop’s 10 years celebrations, Footshop reached out to me to help set up one of their most extensive campaigns. We have teamed up with 10 different artists from all over Europe, and with the help of Kartoons, we have created 10 unique chairs made from used cardboard boxes from the Footshops warehouse.

I was involved in creating the brief for the artists and consultation of all concepts, setting up the theme for the campaign, creating the Footshop meets Reebok collection to the visual artefacts used across this and some other campaigns for 10 years celebrations.
Graphic design has been built upon Footshop’s visual identity created by Studio Najbrt.

Type of work

Branding, Art Direction, Graphic Design

Realisation date